Author: Arc Manufacturing

Norman Horne Explores Lockdown in Light of COVID-19

It is in times like these that Governments are put to the test. It is in times like these that Governments must take and implement extraordinary policy decisions and programmes to fast-track and realign the country on the road to development. The impact and implications of this COVID-19 are both seen and unseen and thus drastic times must call for drastic yet carefully balanced measures.

The hard truth

If we are one day past April 15, 2020, and the parishes of Kingston and St Andrew and the other 12 parishes are still under quarantine, having not joined St Catherine in “lockdown”, then Jamaica is seemingly on a pothole-riddled back road to COVID-19 recovery.

It is not a moot point that the human capital hub, now COVID-19 hotbed of Portmore is inextricably linked with both Kingston & St Andrew and Clarendon. As articulated by an employee: “Most of us who live in Portmore work and do everything else in Kingston. During the week we only sleep in Portmore.” Furthermore, the April 15, 2020 migration of persons from Portmore to Kingston & St Andrew buttresses the fact that not one of those three parishes can be divorced from the others. Furthermore, no parish within Jamaica’s 10,992 km2 is an island by itself. This is affirmed by the web of illness that COVID-19 is slowly weaving throughout our island and that which it has woven throughout the superpower states of the world.

The hard truth is that for the quickest socio-economic recovery, Jamaica would be better off sacrificing two weeks today as opposed to an indefinite period mere days after tomorrow. If we wait any longer to implement stringent social-distancing requirements, our best intentions may garner the worst results.

The misery index

We are a small country of approximately three million people. Population size will either be our fortune or prove fatal depending on the effectiveness of our national approach to COVID-19. The more the virus spreads and the longer the state of quarantine or lockdown lasts, then the greater the impact will be on the economy. We are all financially losing and will all continue to lose until COVID is cauterized.

The status quo today and in the short term for the average Jamaican indicates that the misery index is rising and may rise to epic proportions:

(1) Many Jamaicans are consuming, but not earning;

(2) Many Jamaicans have, or will exhaust all savings;

(3) Jamaicans with credit cards and great financial demands and responsibilities will max those cards out; and

(4) As a last resort, many Jamaicans have or will turn to borrowing at high exchange rates with the inability to repay in the short term.

 

The harsh realities that accompany the consumer burdened misery index will also have a severe impact upon the macroeconomy as follows:

(1) reduction in GDP;

(2) devaluation of the Jamaican dollar; and

(3) increase in inflation.

Presently, we are at risk of completely wiping out our micro, small and medium enterprises to include taxis, barbers, chefs, hairdressers, and small farmers who are all currently operating at a loss. Aside from the food industry and pharmaceuticals, many of us will not be able to survive a protracted collapse of the domestic economy.

The International Monetary Fund (IMF) has diagnosed that this “Great Lockdown” will be the “worst economic downturn since the Great Depression”. The IMF advises that, “The magnitude and speed of collapse in activity that has followed is unlike anything experienced in our lifetime.”

Acknowledging the variable factors and the uncertainty in the projections regarding the reopening of the global economy, the IMF has already had requests for emergency financing from more than 90 countries to date. The IMF has committed US$1 trillion in lending for countries economically affected by the COVID-19 pandemic.

Though previously confident that our net international reserves of over US$3 billion would have been able to cushion the COVID-19 blow, our minister of finance has done the right thing by turning back to the IMF for much-needed financial support. However, with the sudden and premature closure of the compassionate grant programme, it is now incumbent upon the Government to provide the citizenry with firm assurance that there is not only a safety net, but also an implementation plan in place to provide adequate social security for the protection of the poorest and most vulnerable. The Government has likely not forgotten: “If it takes cash to care, it also takes caring to achieve even in the face of penury” (Edward Seaga).

Immediately: BPO lockdown

The numbers speak for themselves without need for further comment. It is said that the call centre is now the national epicentre of COVID-19, and the most prevalent view is that the longer the call centres are open the more rampant the spread of COVID-19 will be islandwide. With the best of economic intentions, it is better to sacrifice two weeks now as opposed to 12 months later. The safeguarding of the lives of the Jamaican people should always be our primary focus. We can restart the economy, but we cannot revive those who we have lost to COVID-19. Unlike the tourism industry, which has succumbed to COVID’s economic demise, the Business Process Outsource (BPO) industry like most others would not be at a complete standstill but would pause to allow for the eradication of COVID-19 as opposed to its further spread.

The Jamaican people are starting to question whether or not there is a motive for keeping the BPO sector fully operational during this time. The argument is that one COVID-19 case merited the lockdown of Bull Bay. A few COVID-19 cases merited the lockdown of Cornpiece. However, scores of COVID-19 cases have not merited the closure of the BPO sector. Only the Government can speak to this.

Next 30 days: Private and increased testing

To date, and with some success, the country’s approach has been tracing, tracking, isolation and testing. However, based on the increased COVID-19 numbers, we must take a more robust approach to identify all persons who have contracted the virus and place them all in isolation. Almost all of the countries with the greatest COVID-19 combat success were not only early into lockdown but also began robust testing at the beginning of the spread. It is clear that our rate and methodology of testing is not only slow, but is also not widespread enough.

The organisational skills which are utilised heavily by politicians to garner votes and win elections should be put aggressively to use to combat COVID-19. For example, to increase testing, strategically placed polling stations could be converted to testing stations. This would not only make testing more accessible and encourage voluntary testing for symptomatic citizens, but it would also give the Government a more precise geographic picture of the infected and uninfected communities.

We have learned from the dengue experience that in the tracking of viral outbreaks, the Government cannot do it alone. For example, in June 2019 the country was told categorically that there was no dengue outbreak. However, by October 2019, it was reported that there had been 88 dengue-related deaths, almost doubling the deaths related to the disease in the preceding year. The Government in leading the COVID-19 battle seems to wish to have centralised testing and centralised testing only. This was the same approach taken with dengue decades ago. Nevertheless, it was soon discovered that private testing only strengthened the Government’s initiative to diagnose, test, cure, and accurately report.

Rapid test kits are available on the international market. The Government should therefore approve the private import of said tests and encourage private doctors who are so willing to procure rapid test kits, test, and report the results as happens today with dengue.

Compassionate policy appeal

There is a view that more humanity and compassion is needed by the citizenry as we combat covid-19. Expectations of Government intervention are extremely high and in the field of agriculture and basic services, particularly electricity there have been conversations which call for a compassionate policy appeal to be made on behalf of the Jamaican people:

(1) Electricity Disconnection: Many consumers who are unable to earn are concerned that their electricity either has or will be disconnected due to non-payment. This may well become a reality for many of us. It would be prudent for the Government to make an appeal to the Jamaica Public Service in an attempt to negotiate payment plans and an extension of service for those who will or may be struggling to pay their electricity bills. We do not wish those who have no earnings to be left in the dark indefinitely.

(2) Agriculture: The disastrous impact that COVID-19 has had on the agricultural sector has been highly publicised and the Government has made a marked effort to intervene. However, a blueprint plan should be shared with the public since the public will have to participate in these efforts by consuming the excess produce as opposed to disposing same. It would be savvy if the Government identified all cold storage points throughout the island, identified all areas where there would likely be real demand and supply and thereafter route supply to demand in an organised and consumer friendly fashion.

We are in this together

With no section of society unscathed, COVID-19 is an indiscriminate virus that suffers no fools. We are all in this together. It is therefore our patriotic duty to educate, participate in the discourse, and be a part of solutions on the road to COVID-19 recovery.

It is time to lock down all 14 parishes for at least two weeks and clean the country of COVID-19. This is not a time to wait and play catch-up. Perhaps Murphy’s Law, “If it can happen, it will,” may be a guiding principle for how we should proceed. For a brighter tomorrow, we must sacrifice today.

Norman Horne CD, JP, is Executive Chairman of ARC Manufacturing Limited

Published by the Jamaica Observer.

The multidimensional effects of COVID-19

In the field of disasters, COVID-19 is unique as its unrelenting disastrous effects simultaneously undermine the health and economic sectors of a country in a reasonably short time. The fact that its variables are for the most part unknown makes it dangerous and makes planning unsure.

Consequently, to avoid placing those two sectors in a comatose state, the response has to be twofold and in unison. This requires a fine balancing act.

As the Government grapples with trying to get it right, the manufacturing and distribution sector also has a similar challenge. Any success will depend not only on strategic, grave economic decisions but also on the existing health of the manufacturing companies. A company undergirded by good corporate governance practices and a vigorous risk management portfolio may better find the flexibility and agility required. Therefore, one positive outcome of this crisis could be the testing of each company so that lessons can be learned and ultimately our companies and the manufacturing sector can be stronger.

OPERATIONS
COVID-19 has already created a cultural business shift by invoking higher levels of creativity in response to having to function within a new abnormal. For example, as a result of the new social distancing behaviour, companies have now instituted work from home and flexi-work which was not welcomed with open arms generally but is now fully embraced by all.

Unfortunately, the only part of manufacturing and distribution that can be done from home is administration.

Operations are now between 9:00 am and 4:00 pm. We have had to adjust working hours and re-engineer the workplace to maintain social distancing. This has required the relocating of machinery and equipment. Also, deliveries have been rescheduled within the newly gazetted time, which has led to new overnighting arrangements for truck drivers.

Though COVID-19 has engendered a culture of fear, interestingly, it has also reinforced discipline in the workplace as employees are now seeing the important link between discipline, safety and production through a new lens.

We are all wearing masks and it is my view that everyone should wear a mask to stop the spread of COVID, be it paper, cloth, surgical or even a handkerchief because this is the best defence against the spread.

OIL PRICES
A drastic reduction in world oil prices has resulted in a substantial reduction in Jamaica’s oil bill. This will mean more foreign exchange than budgeted for the country and will further stabilise the Jamaican dollar.

Jamaica should now prudently maintain the same amount of resources budgeted for oil purchase and use the surplus to forward buy. This would provide greater levels of economic stability over the COVID-recovery period by taming inflation and by reducing the cost of production, transportation, and electricity.

IMPORT MARKET
There are some favourable conditions now. For example, some commodities, like steel, have a greater supply than demand resulting in a lowering of prices.

In relation to shipping, more cargo ships are available and the shipping rates are therefore lower owing to oil price reduction. This is good for the distributive trade.

However, with perishable commodities like timber, the reverse is true with an increase in prices.

Overall, it is suggested that imported goods will be in short supply. However, in the world post-COVID-19 it is difficult to project market pricing. We could easily see the markup or conversely the plummeting of the prices of building materials, commodities and manufactured goods as happened in the 2008 world financial crisis.

THE INVESTOR MARKET
With the advent of COVID-19, the initial reaction of investors was to take profits, thereby creating a dramatic depreciation in the world stock market. As it intensified, investors not only took profit but converted their investments to cash or near-cash investments. This has caused the mass devaluation of the stock markets resulting in the loss of trillions of capital.

Equally, the Jamaican stock market has suffered devaluation and capital erosion, thereby affecting all business sectors, including manufacturing.

Until the world turns the page, production is back in gear and companies start to enjoy earnings and investor confidence, this bear market will remain the status quo.

THE FAMILY
Commercial life has taught the seasoned businessman that for every debit, the offsetting entry is always a credit. Home can now be described as a multipurpose facility, thereby creating a fertile environment for family-oriented activities, especially since COVID-19 has highlighted the fragility of life.

Family bonding and the imparting of good social and spiritual values are now at a premium. Proper scheduling and time management with a double focus on work and family should pay great dividends in both work and family life.

THE FUTURE
The integrity of a healthy microcosm, be it in government, business, community or family, has been shown by COVID-19 to be of paramount importance. One takeaway is that to be able to withstand any shocks in a resilient way, one must have made good, solid decisions while building the foundation of that microcosm.

As a people, therefore, we must use the distilled wisdom of the past as evidenced by the actions of our forefathers coupled with present-day best practices in every area. We must now, more than ever, remain glued together, strongly anchored by the resilience of our people.

We shall overcome.

Norman Horne is Executive Chairman of ARC Manufacturing Ltd.

Published by The Jamaica Observer

ARC Gifts 2020 Vision To Pep Student

Dupont Primary & Infant School’s Tijara Mudhay was delighted to receive a much-needed pep up ahead of her Primary Exit Profile (PEP) examination recently. The 11-year-old grade 6 student was presented with her first pair of prescription glasses from ARC Manufacturing Limited’s general manager, corporate affairs and finance, Novlet Deans, after battling with poor vision for years.

The presentation, which was hosted at the Olympic Way institution, also featured the blessing of its grade 6 students as they prepared to sit their PEP exams.

 

 

Horne Speaks to Students On the Importance of Passion in Business Pursuits

Executive chairman of ARC Manufacturing Ltd Norman Horne has impressed upon University of Technology, Jamaica (UTech) students the importance of passion in business pursuits.

Horne was addressing the university’s Entrepreneurial Expo last Wednesday. The event, presented by students from the Joan Duncan School of Entrepreneurship, was held under the theme ‘Creating Opportunities, Developing Economies’ and saw several booth set-ups from local micro-businesses in sectors spanning food preparation, health, and beauty to fashion and home décor.

Horne drove home the steps to successful entrepreneurship. “In Jamaica, ARC is a large enterprise, employing over 500 persons but we started very small  with passion alone as the beginning of our success,” stated Horne as he guided attendees through the technical and theoretical aspects of Jamaican entrepreneurship.

Through the duration of his just under 20-minute presentation, the ARC CEO detailed his initial humble upbringing to early life and the opportunity to study overseas, an opportunity, which eventually earned him, acclaim in the local business fraternity.

Engaging students with his steps to personal success Horne also relied on textbook theory as he explained key concepts to business sustainability, especially in the Jamaican market. The subject of much turmoil and spills developing economies like Jamaica often present entrepreneurs with a true test of will power and faith, Horne explained, “only the paranoid survive”.

“Where will initial investment come from? How will you cover ongoing expenses before generating a profit? These questions must be answered. How will you manage? You do so by following gut feelings, doing research, business intelligence, lobbying, personal experience and sometimes relying on the experience of others. What are the resources available? Who is your competition? We asked ourselves these questions regularly and we not only managed but we managed very well and remained almost clinically focused,” continued Horne.

The former senator emphasized the importance of sticking to the initial plan and details laid out after research, SWOT and other analyses. He also stressed the importance of integrity in business and maintaining an excellent reputation.

“Successful entrepreneurs use the plans they have created; consistently and patiently working hard to establish their businesses; always marry the practical lessons to the theoretical lessons. Your mind will lead you, your work ethic will push you forward and your sound character will cement your success,” Horne stated.

Published by The Jamaica Observer 

Build on Quality with ARC Manufacturing – #DesignWeekJa2019

On Tuesday, the design crowd headed to 14 Bell Rd, Kingston, home of ARC Manufacturing Limited for their Build On Quality Showcase. ARC Manufacturing Limited has dominated the local building supplies industry in both manufacturing and distribution. The company invited local design creatives to enter the ‘ARC’ so they could fully appreciate and understand the ins and outs of the massive operation.

Suppliers, customers — both existing and new — learned about the myriad of products and services the company offers, but was most impressed with ARC’s history of employing and training young Jamaicans to become professionals. Executive Chairman Norman Horne in his address underscored the need for a Design District in Jamaica, where creatives can come together and showcase their talents. He lauded Design Week conceptualiser Novia McDonald-Whyte for her efforts in driving businesses like his into the creative industry.

Conversation aside, guests rocked to the beats of the award-winning drumming group Jamique Ensemble, then had an afternoon snack courtesy of Marlene Foster Catering and Leanne Sweet Tooth. With rain forecast many thought they would miss out on the factory tour but the grey skies turned blue just long enough for a group of stakeholders to traverse the extensive property with Senior Manager – Technical Levar Beezer.

Published by The Jamaica Observer

ARC Chairman Calls for Creation of Design Districts

Executive chairman of ARC Manufacturing Norman Horne is calling for the Government of Jamaica to legislate the creation of “design districts” in Jamaica.

“Our zoning laws should be amended to create an environment in Jamaica, albeit a street, a couple of streets or an area that is called the design district. But only people who are participating in the creative industries should be allowed to rent, lease or buy spaces to distribute, market and sell their products and services in that specific area,” Horne stated in his address, during ARC Manufacturing’s Build on Quality Showcase, held at its Bell Road headquarters in Kingston

He added that the design district would also be a space where entertainers and culinary artists can ply their trade.

ARC Manufacturing’s Build on Quality Showcase, which included a tour of the company’s manufacturing plant, forms part of Jamaica Observer’s Design Week.

Horne, a former senator, noted that he is willing to invest his influence to agitate the Government for the formation of a design district to house the “creativity and knowledge” of Jamaicans who are so inclined. He also invited guests at the showcase to do likewise, including Member of Parliament for St Andrew South Western Angela Brown Burke — and a former mayor of Kingston & St Andrew — in whose constituency ARC Manufacturing is based.

The executive chairman remarked that the concept of Design Week will be one he will “try to entrench” in the company’s culture for years to come.

Also speaking at the showcase, Jamaica Observer Senior Associate Editor – Lifestyle and Social Content Novia McDonald-Whyte said Design Week was conceptualized to provide people and companies in the construction and interior design space with exposure to the wider Jamaica. This, she said, was the missing link in the newspaper’s lifestyle brand.

Published by The Jamaica Observer.

Norman Horne — from rocky upbringing to building an empire

Who would have thought that the executive chairman of high-profile company, ARC Manufacturing got his baptism in hardship and near poverty during the early 1960s before he could establish himself as one of the foremost business leaders in Jamaica now?

Former People’s National Party Treasurer Norman Washington Horne, his christian and middle names acquired through his father’s close association with former president of the People’s National Party Norman Washington Manley, used tough times as a lad growing up in the fertile lands of Bull Savannah in south -east St Elizabeth as a launching pad for the economic greatness that has been thrust upon him.

In a family of 10 children it was regular for youngsters attending the dominant institution for lower learning to walk through the school’s entrance barefooted. Indeed, the majority of all students in the village pressured the soles of their feet with flesh-to-dirt contact, and those who chose not to were labelled as show-offs.

Driven by the husband and wife team of “Teacher Tingling” and his spouse, who both served as principal — he first, and she upon his retirement — as well as other teachers’ solid stance on education, among them Ruby Blythe, the young Horne sought to sew his seeds of progress from early by clearing the ground for the launch of what would become something huge. Interestingly, many of the same teachers and school leaders taught his mother.

“In that period, you had an option that you either learn or you are punished to learn,” Horne told the Jamaica Observer in a midweek chat. “They had a subtle jack — a tree that grows very slim, extends very slim branches that’s difficult to break, and when you move it into your hands it whips up and down. That was an instrument. As children we were never late for school and homework was always on time. Despite the fact that we didn’t have electricity, what we had was what was called the ‘Kitchen Bitch’, a lantern also called ‘Home Sweet Home’. We were extremely competitive because we were forced to compete to see who wants to come first, second or third in class at the end of the period — and just about all of us were fighting for the premium spot, so we were always forced to compete,” Horne said of the laying of his educational foundation. “Those formative years were great years because it helped to reinforce your discipline; it helped to reinforce respect for people’s property and respect for ownership; it helped to understand that you must be satisfied with what you have, and never envy a man for what he has; and it teaches you character in a sense. We understand that, as human beings, how we feel inside is how we think, and how we think is how we act, and how we act it forms our character. Therefore, the objective was just to act proper, and we believed that once your act was proper then your conduct thereafter would reflect the same.

“Apart from the fact that we had all the games in the world that we could play without a computer or any type of automation, we were never short on games; we were never bored. Where one, two or more of us [were], if we weren’t reading, studying, playing games, then there were the mango fields, the melon fields, the tomato and the paw-paw and the sweet sop, promegranate, naseberry. So in order to find food we had a wide range of outreach that you could go, albeit if you were going to someone’s property to take their food you would ask first, and very seldomly would be denied. In those days we had not an abundance of, but sufficient fruits that we could turn to, particularly when there was nothing at home to eat,” Horne reflected.

But despite the challenges and the hiccups that were present them, the home spirit was still alive and flourishing.

“My mother had the greatest economy of a home. In the latter years she raised us without a father being at home, but we could always bank to start out on Sundays with rice and peas and chicken. No change, Only if she couldn’t afford it then we get something else. On Mondays and Thursdays it is usually soup — gungoo peas, French bean or pumpkin soup, and chicken soup.

“Friday was usually a beef day and that is because on Friday morning the local butcher would be basically killing one or two cows for that weekend, based on demand. On Saturday it’s usually fish. That’s because on Saturday morning we would go to Alligator Pond fish market. Barracuda was an interesting fish, because when we take it home the first thing that my mom would do is put it out in the sun. If flies pitch on it then it’s good to eat. If there are no flies then you rubbish it.

“Tuesday and Wednesday we called those ‘Ben Johnson days’ where anything goes — whether it is just crackers and milo, sugar and water with lime and bammy, my mother always ensures that she provides something for us. What she tells us is you never beg, you never steal, and so she would say in her own way to all of us that the Bible is very clear — either you learn a skill or a trade, otherwise you are going to be a liar or a thief. So, school was reinforced because of that. She would then say to my sisters, is either education or Percy Junor,” Horne asserted.

Percy Junor was perceived to be a rich man at that time, who has a hospital named after him today.

“So,” Horne continued, “my mother would say to the girls, ‘You have two choices, either you get a good education or you are going to find a Percy Junor for a husband.’ She would say to the boys, it’s either good education or Breadnut Wood,’ which is where we usually go to farm — the majority of the farming took place there,” Horne said.

Although the professional options as children looking into the wider world were limited at the time, Horne said that the work choices of parents, who worked mainly on farms, was not what the younger folk wanted at the time. Therefore, there was a serious focus on trying to learn all they could in the classroom, which went to another phase when the doors of Junction Secondary School opened to those who were ripe enough to leave primary school.

After turning 16, Horne embarked on a mission of urban migration, landing in Kingston where he enrolled at Excelsior Community College to do advanced level subjects, and also took on the world of work. Before long, he landed his first job at a shoe manufacturing plant on East Street, downtown, upon the recommendation of then Member of Parliament for St Elizabeth South Eastern, Derrick Rochester.

Later, he would dip his hand in the insurance industry, working at the now-defunct American Life Insurance Company (ALICO). That, too, did not match up with the direction in which his wandering mind wanted him to go. So the next move was to enter a foreign land — the United States of America — at age 20.

“When I was leaving, my father took me from Junction, Bull Savannah, to a place called Gutters. In those days, 1979, Michael Manley (then prime minister) said you could only leave with US$50, so I was expecting to get US$50 from my father. He gave me US$13 instead and said to me ‘son, this is all I have’. He said ‘I don’t have much but I have my integrity. I have never earned a bad dollar in my life and if I were to receive one I would not accept it, and this is my gift to you; it’s worth more than the 50 dollars’. I took that, and off I went to America,” Horne continued to relate to the Sunday Observer.

Further studies in New York, an extended trip to Toronto, Canada, and back to New York built upon the already-laid foundation which resulted in bachelor’s and masters degrees, and thus the way was finally cleared for the big man to sample his boyhood dream — that of excelling in business in North America from where he would return to inject a needed potion into the Jamaican productive scene, armed with the know-how and competence of how to make things work.

Published by The Jamaica Observer

ARC Team Joins Community Members to Give Haile Selassie High Facelift

It was a day of fun, fellowship and hard work as members of ARC Manufacturing Ltd joined forces with representatives from the Hunt’s Bay Police Station and the Police Youth Club to renovate and repair sections of the Haile Selassie High School in Kingston.

The move which came amidst prolonged violence in the community saw the Spanish Town Road citizens and school body giving their support to paint and repair the male and female bathrooms, do a complete overhaul of the Home Economics classroom and bathroom, as well as the cosmetology department. The school is set to undergo further renovations, as it provides a haven for students from surrounding communities.

ARC Manufacturing said it strives to be a pillar of support for the community by taking on projects aimed at improving the lives of citizens in the area, especially children.

“We don’t want to just exist in our community, we want to be felt. ARC is known as the building materials specialist but we want to also be known to build relationships in communities across Jamaica”, states Executive Chairman, Norman Horne.

ARC employs more than 350 workers, with over half of its workforce originating from the surrounding area. ARC Manufacturing is a leading manufacturer of premium-quality building materials  and serves both domestic and international markets.

Published by Loop Jamaica.

Community Members Team up to Give Haile Selassie High School A Facelift

It was a day of fun, fellowship and hard work as members of ARC Manufacturing Ltd joined forces with representatives from the Hunt’s Bay Police Station and the Police Youth Club to renovate and repair much-needed areas of the Haile Selassie High School.

The move which came amidst prolonged turmoil and violence in the community saw the Spanish Town Road citizens and school body giving their support to paint and repair the male and female bathrooms, do a complete overhaul of the Home Economics classroom and bathroom, as well as the Cosmetology department. The school is set to undergo further renovations, as it provides a haven for students from surrounding communities.

ARC Manufacturing Ltd strives to be a pillar of support for the community by taking on projects aimed at improving the lives of citizens in the area, especially children. The manufacturing giant hopes to continue this and future work that is aimed at fostering healthy relationships throughout the communities.

“We don’t want to just exist in our community, we want to be felt. ARC is known as the building materials specialist but we want to also be known to build relationships in communities across Jamaica”, states Executive Chairman, Norman Horne.

It is with this commitment to their community that ARC remains the employer of choice for more than 350 workers, with over half of its workforce originating from the surrounding area. ARC Manufacturing is Jamaica’s leading manufacturer of premium-quality building materials for over 22 years and serves both domestic and international markets.

ARC Manufacturing Now Selling Its Own Branded Fork Lifts

ARC MANUFACTURING has struck a deal with Chinese firm Biola to produce a range of forklifts to be sold under the ARC name.

Executive Chairman Norman Horne says he spent about three months touring facilities and looking at different models before settling on a supply partner.

“The company that produces for us is Biola. Without calling any names, they are the same company that produces for some international brands,” Horne told the Financial Gleaner.

Horne says the normal route for the procurement of forklifts in Jamaica is to purchase second-hand brand-name units at auction such as Hyster or Toyota, and ship them in.

The problem is that wear and tear in the industrial world has less to do with calendar age than hours of use. It is therefore not a stretch to find that a six-year-old forklift can outperform one that is, say, four years old, simply because the newer one was used for more hours, according to Horne. He says many who procured equipment on the basis of age ended up with machines in need of frequent repair.

His own firm, he added, was among them.

“In former times, many industrial firms had these second-hand forklifts that we had to rely on and the downtime was simply horrendous. It was unbelievable the parts issues and service issues we had,” Horne said of the 22 forklifts that made up Arc’s fleet.

Arc Manufacturing has been expanding into new areas – including the commissioning, two weeks ago, of a metal slitting plant.

Arc Manufacturing has initially invested US$1.6 million in the development of its forklifts and the creation of a division to handle distribution and sale of the equipment to Jamaican companies, Horne says.

PLEASED WITH PERFORMANCE
The Bell Road, Kingston-based company has been testing the Biola-made forklifts in its own shop for six months to assess their functionality.

“We brought in 10 so far, and the purpose of that was so that we could test them. We did that over the last six months and we’re absolutely pleased with their performance, and we’re ready to make them available to the public,” Horne said.

“The type of work we had to use 22 old forks to do, we now use 10 to do the same, with excess capacity left over,” he added.

Horne says the Arc forklifts span the full range, from 10 tonnes down to 3 tonnes of lifting capacity. They are available in diesel engines for heavy industrial applications and flex-fuel gas/LPG for closed warehouse or food-processing applications.

He would not, however, say the price of the units, only that an average forklift would be about 70 per-cent of the cost of a second-hand name brand forklift. Checks by the Financial Gleaner indicate that a Hyster would run about $48,00 to $54,000.

Arc Manufacturing has ordered 100 forklifts from Biola, of which 10 has been delivered and another 20 is due to be shipped by the end of June.

Four of the forklifts have been sold so far, and Horne says he will be offering full servicing of the equipment.

“We’ll be taking 20 for our personal use and release 80 to the trade,” said Horne.

“We have all the parts. There are two mechanics and we’ll be taking on some from the automotive school [JAGAS]. They are being trained to service these units. This should allow us to provide a full package,” he said.

Published by The Jamaica Gleaner